Why don't the planets glow like stars?
All matter radiates (except if it's at absolute zero temperature), regardless of its composition (you got that of Mercury badly wrong). The most important form of radiation is the black-body radiation which only depends on the temperature of the material, but line emission and absorption may also be important (but depends on the composition and ionisation state of the material) and other emission and absorption processes.
Stars are hot enough (the Sun has surface temperator $\sim5700$K) for the black-body radiation to peak in the visible part of the electro-magnetic spectrum. As a star shines, it looses energy, i.e. it cools, reducing the gas pressure that stabelizes it against gravitational collapse. In stars, this energy loss is balanced by the energy production from thermonuclear fusion in the core (requiring temperatures $\sim10^9$K). The transport of this energy to the surface makes stars non-trivial.
In planets and brown dwarves, there is (by definition) no thermonuclear energy source. Therefore, these objects must shrink, which generates energy from gravity. However, they cannot shrink indefinitely, as ultimately quantum mechanics becomes important: Pauli's exclusion principle demands that the electrons cannot be arbitrarily closely packed. Thus, for brown dwarves and giant gas planets (but also white dwarves) further shrinking is halted at a radius comparable to that of Jupiter (Jupiter itself is still shrinking at a very small rate). These as well as all smaller objects then merely cool down very much like a piece of glowing coal.
The situation is a often more complicated by sources of energy. Planets, for example are irradiated by their host star, which may dominate the energy gains at their surface (in addition, the Earth gains energy from nuclear fission in its core). The balance between this energy gain and the loss by black-body radiation determines the temperature of a planet.
The Earth, for example, radiates in the infrared. However, the radiation losses are also regulated by line absorption of that infrared in the higher atomsphere by so-called green-house gases, in particular CO$_2$.