What makes the Moon shine white in the sky, although it seems to be as dark as [asphalt](http://web.archive.org/web/20070829153207/http://eetd.lbl.gov/HeatIsland/Pavements/Albedo/)?

Earth's average albedo is 3 and 4 times that of the Moon and Ceres respectively (0.37 vs 0.12 and 0.09). But except for the clouds, Earth doesn't shine bright white in images of Earth taken from cis-lunar space.

Here's an image of Earth seen from the Moon. Although it has 3 times as high albedo, it does not seem to be as bright as the white Moon is as seen on Earth's blue sky.

![enter image description here][1]


  [1]: https://i.sstatic.net/SUvui.jpg