Reasons why this is important:
It is the first simultaneous detection of a gravitational wave and electromagnetic signal, and the strongest GW signal yet in terms of signal to noise (Abbott et al. 2017a). It spectacularly corroborates the reality of the GW detection technology and analysis. The progenitor has been unambiguously located in a (relatively) nearby galaxy (Soares-Santos et al. 2017), allowing a host of other telescopes to obtain detailed measurements.
It shows that GWs travel at the speed of light, a further verification of Einstein's General Relativity (Abbott et al. 2017b).
It shows that most of the very heavy elements such as gold, platinum, osmium etc. are plausibly produced by merging neutron stars and constrains the rate of such mergers in the local universe (e.g. Chornock et al. 2017; Tanvir et al. 2017).
It shows that short gamma ray bursts — some of the most energetic explosions in the universe — can be caused by neutron star mergers (e.g. Savchenko et al. 2017; Goldstein et al. 2017).
It is the closest detected short gamma ray burst (with a known distance). That the progenitor has also been characterised allows a closer investigation of the interesting physics underlying the ejection and jet mechanisms thought to be responsible for the gamma rays and later X-ray and radio emission (e.g. Margutti et al. 2017; Alexander et al. 2017).
It provides observational constraints on how matter behaves at extremely high densities, testing our understanding of fundamental physics to its limits — for example, the details of the gravitational wave signal moments before merger are diagnostic of the interior conditions of neutron stars at densities of $\sim 10^{18}$ kg/m$^3$ (Hinderer et al. 2010; Postnikov et al. 2010).
It provides an independent way of measuring the expansion of the universe. Merging binary gravitational wave sources are known as "standard sirens", because the distance to the GW source pops straight out of the analysis and can be compared with the redshift of the identified host galaxy (Abbott et al. 2017c). The result agrees with measurements made using the cosmic microwave background and the distance-redshift relation calibrated by other means, verifying our estimation of distances, at least in the local universe.
Finally, this event will turn out to be important because it was lucky; in the sense that the source was detected well-inside the sensitivity horizon of LIGO (Abbott et al. 2017a). The detection itself, was not unexpected given the rates predicted based on studying the neutron star binary systems in our own Galaxy (e.g. Kim et al. 2015), but the fact that it was so close —
within the closest 5% of the sensitive survey volume where it could have been detected — is fortunate.
In the end, if someone thinks none of the above is interesting or important, then nothing I can write will convince them otherwise. The vast majority of people I speak to are curious and fascinated to find out about our cosmic origins and how the universe works.
